Monday, October 31, 2016

Day 31: Coca-Cola Halloween Party + a Bonus Recipe!

Happy Halloween Everyone!

The last post in my series is this fantastic Coke ad from the November 1944 issue of the Ladies Home Journal. For wartime Halloween, parties over trick o' treating were really encouraged, and this is a great illustration of that. I really like the action in this picture and seeing all the teens' costumes - especially that weird ghost one with the pumpkin head! haha!

Halloween Coke Ad
Ladies Home Journal, Nov. 1944
I also found an interesting article about Halloween in wartime that I thought you might enjoy:
America in WWII - "A Wartime Halloween". Wartime affected Halloween traditions quite a bit!

And now for the bonus recipe!

My friend, Loris, loaned me her October 1941 issue of Woman's Home Companion, since she knew I was working on this project. The back of the magazine had this huge, amazing looking Pillsbury ad, and it immediately caught my eye. I thought it would be the perfect ending to my series along with the Coke ad.

Cranberry Apple Pie
Woman's Home Companion, ca. 1941
Cranberry apple is a fantastic combination, but this recipe is interesting in that it has you add orange juice and ground orange rind to the pie crust. Yum! The only problem - it calls for halving the cranberries. Man, what a pain! haha!


I also love these little bits on the side.

Here's a variation for Mock Cherry using cranberries and raisins! What a neat idea! I will definitely have to test that one out.

A standard apple pie, with not only white sugar, but brown as well. This magazine was published before the war and sugar rationing, so no being shy with granulated sugar here!

Now the really cool thing - each bag of Pillsbury had Thrift Stars you could collect and turn in for silk stockings and other "valuable merchandise." Pretty cool! Too bad we still can't do that... haha!

Thanks for joining me for my series "A Month of Autumn Wartime Recipes & Food!" It's been a lot of fun, and I hope you've come away inspired with some 1940s wartime recipes to try. 

I had so much fun, I just might do a series for each season, though maybe only posting once a week during the season. I have a busy time ahead with expecting a baby this winter and all! :-)

Have a wonderful autumn season!

Sunday, October 30, 2016

Day 30: High Jinks Gives a Halloween Party!

Oh, boy! I've been holding onto this one to save it for near the end. I hunted down this October 1942 issue of Woman's Home Companion because of this very article. I've only found two articles so far specifically written about celebrating Halloween, so having this one is pretty exciting! I hope you enjoy it too!


This photo is so fun! I wonder how they got through that doorway with the gigantic spider web in the way? (Which is totally cool, by the way!) 

Click on the photos to enlarge the photos and read the article.


And as a bonus (yes, I'm cramming them in now!), is the last October Food Calendar I have. This one is from the October 1943 issue of Woman's Home Journal





Saturday, October 29, 2016

Day 29: Apple-Peanut-Butter Crumble + Bonus Halloween Menus!

For me, autumn wouldn't be the same without an apple crisp or crumble of some kind. But an Apple-Peanut-Butter-Crumble?! Wow! What an interesting, fun twist! Today's post comes from the November 1942 Ladies Home Journal. Give it a try!

Apple-Peanut-Butter Crumble
Ladies Home Journal, Nov. 1942

I couldn't fit everything in I wanted to for this series, (just think of all the Thanksgiving stuff I'm neglecting!) so I'm doubling up near the end! 

The great thing about these menu cookbooks is that they have menus for a bunch of holidays, including some you wouldn't think needed its own menu like Washington's Birthday or Armistice Day! The Halloween ones are really fun, so here are a few menus from two different cookbooks. 

It's really neat that they include a "market order", so shopping is at-a-glance easy. 
Isn't that Jack O'Lantern Cocktail fun?? What a great idea! This one comes from the Alice Bradley Menu-Cook-Book
Hallow-een Dinner Menu
Alice Bradley Menu-Cook-Book, ca. 1944
 Both of these come from the Lily Wallace New American Cook Book. The numbers next to the names correspond to the recipe number, so it's an easy matter to turn to that recipe in the cookbook and make it! I love this method of organizing. It's so easy to find exactly the recipe you need.

Hallowe'en Dinner and Buffet Suppers Menus
Lily Wallace's New American Cook Book, ca. 1945
If there's a recipe you really want to know more about from these menus, just let me know, and I'll look it up! My friend Loris, raves about that Shrimp Wiggle, so it's already on my list of things to try. :-)

Friday, October 28, 2016

Day 28: Halloween Party Cake

Halloween is getting close and today's Spry ad for a Halloween Party Cake is a perfect wartime way to celebrate! This comes from the October 1942 Woman's Home Companion. The recipe for this cake calls for honey, which is always interesting when chocolate is concerned. The marshmallow frosting uses corn syrup. So, no sugar used at all, which would have saved on your sugar ration.

I love the artwork on this one too. Very festive!

Halloween Party Cake
Woman's Home Companion, October 1942
They were still spelling Halloween the old-fashioned way. 

Some other holiday party suggestions:

 Here are the recipes for the cake and the marshmallow frosting. And check out the Halloween decorating tips!

Thursday, October 27, 2016

Day 27: Fall Fruit Salad

Today's post in the series sounds innocent enough, doesn't it? Well, think again!

I grew up on fruit salad that was a mixture of fresh fruit like bananas, apples, and oranges mixed with canned fruit like peaches, pears, and fruit cocktail. No whipped topping or sugar or anything else added. Just naked fruit marinating in their own juices. But then, as an adult, I realized that I'm pretty alone in what I deem "fruit salad!" Most fruit salads I run into at pot lucks have a whipped cream-base dressing of some kind to the point that it's hard to see the fruit. Sometimes there are even marshmallows and other things added. See, that seems strange to me. Sure, they taste good, but the fruit doesn't really shine.

Now, in comes this 1944 version of fruit salad from The Alice Bradley Menu-Cook-Book: 


Apples and pears - great combo, but it's the Grape Cream Dressing that comes as a surprise! They liked to make a lot of dressings using mayo during this time period, but adding cream and grape jelly?? It's hard to imagine what this would even taste like. I wonder what the grape jelly does to the flavor of the apples and pears. Hmm!! I guess I'd have to try it.


I wanted to add in this second, bonus recipe for Persimmon Pudding from the same cookbook. I grew up in Indiana where strange fruits like pawpaws and persimmons grow wild. Oddly, I've never had either of them, which is really sad if you ask me. Persimmons are a fall fruit, so it fits in well with today's post. I think this pudding sounds really nice. I saw some persimmons at the store, so I'm going to have to give this one a try too!

Wednesday, October 26, 2016

Day 26: Durkee's Oleomargarine Ad

In celebration of the coming turkey times, I thought this autumn-themed ad for Durkee's Oleomargarine from the November 1944 Ladies Home Journal was a lot of fun for today's post. It almost makes you feel sorry for that poor turkey! (And I'm rather amused that Durkee rhymes with turkey. heehee!)

I know roasting is the main way to cook a turkey, and has been for a long time. Then there's the popular frying in peanut oil of the turkey, which my uncle does. My step-mom has made TurDucken a few times - a turkey stuffed with a duck stuffed with a chicken. I always miss those years, which makes me sad, because how yummy would that be?!

However, what I do, is something I took from my mom's no-fuss way: Crock Pot Turkey. I cook the salted and seasoned turkey in the oven with a baking bag, debone it, and refrigerate the meat juices and the meat separately. Thanksgiving morning, I remove the solidified fat from the juices and put the juices in the crock pot with the meat and let it all stew for a few hours. That way, the stress of cooking the turkey was done in advance, and we have hot, super-juicy turkey for Thanksgiving Day! (I'm a big fan of the no stress.) Oh, it is soooo good. Yum!

All this talk of turkey has me hankering after turkey now. Enjoy the ad!

Durkee's Oleomargarine Ad
Ladies Home Journal, Nov 1944


Check out the recipes!

Tuesday, October 25, 2016

Day 25: Sweet Potato Stuffing

The season of stuffings and dressings is coming. Hooray! It's one of my favorite holiday foods. So, I was quite fascinated by today's post which is a surprisingly simple one - Sweet Potato Stuffing from The New American Cook Book, ca. 1942! (Stuffing is for stuffing the turkey, dressing is if you put it on the side.)

I grew up on Northern cornbread dressing, while my husband grew up on Stove Top, a classic American flavor of its own. So, when Thanksgiving time rolls around, I put both kinds on the table, because it just wouldn't be the same without each of our family's traditions. (Though, I found a delicious recipe that's similar in taste to Stove Top, but I can make it from scratch.) That makes for a lot of dressing!

I'm curious about this one though. Sweet potato as the base... which would make it a sweeter version I'm guessing? I like the option of adding ground sausage to the stuffing too. Maybe I try this one for Christmas! :-)


Monday, October 24, 2016

Day 24: Vegetable Cookies

Only 7 days left in my series! Day 24 is this interesting recipe for Vegetable Cookies from The Alice Bradley Menu-Cook-Book, published in 1944. When I first saw the recipe title, I thought it would just have carrots or something. Nope! These are true vegetable cookies with tomato juice, grated carrot and cooked spinach! These would be really interesting to try, and I'm sure you could make other veggie substitutions depending on what your harvest has brought. Be warned if you try it though - this recipe makes 6 dozen cookies!


Vegetable Cookies
Alice Bradley Menu-Cook-Book, ca. 1944

Sunday, October 23, 2016

Day 23: October Food Calendar ca. 1942

October Food Calendar
Woman's Home Companion, 1942
For today's post, here is another Woman's Home Companion October Food Calendar, this time from 1942! In this issue, we are definitely in the swing of wartime, though only sugar is rationed at this point, with coffee just around the corner in November. 

Don't you just love the photo of the USO girls with the soldiers out for a hayride?


A lot of the food suggestions are interesting, but Day 22/29 is a classic 1940s odd sandwich filling one - pineapple mixed with peanut butter and mayo. I grew up eating peanut butter and Miracle Whip sandwiches (yum!), so peanut butter and mayo isn't too big of a stretch for me. But adding the pineapple? I don't know... haha!

I took some close-ups so you could read the individual days. Sorry if some are still a little blurry.




 Here's a close-up of Halloween. Pretty classic food fun, I'd say! :-)
 

Saturday, October 22, 2016

Day 22: Cranberry Nogg... and More!

Oh boy! Today's post is so fun! So, if you remember, Day 15 was this Ocean Spray Cranberry Sauce ad. See that recipe book they advertise in the lower right corner? Well, on a whim, I looked it up on ebay, and someone had a copy for sale at a totally decent price! So, I ordered it. Yay!


 Here it is! A recipe book chock full of Cape Cod cranberry recipes straight form 1941. Is it weird that I get excited about stuff like this?? haha! Seriously, though, this book blows my mind. They do stuff with cranberry sauce that no one these days would even think of dreaming up. So, because I'm so stinkin' excited about it, I'm posting five recipes today. Lucky you! :-D
Ocean Spray Recipe Book
Cape Cod's Famous Cranberry Recipes, ca. 1941
 You open the cover, and are hit with this gorgeous picture of the Ocean Spray line of cranberry products. Look at those incredible reds! This book is in great shape to still have color like this. (The seller said they found it in their parents' closet. No sunlight = no fading!)

There are lots of fun, interesting, and bizarre recipes to be found within, but I'm just posting the ones that struck me. Like this fun picture featuring the many shapes you can cut with cookie cutters from slices of the famous (but new at the time) "cranberry log".  

Here's a close-up of the Halloween one, because it's October! Isn't the artwork cute?

Here come the recipes. Take a look at Cranberry Nogg - "a meal in a glass!". At first glance, I'd say No Way!, but the more I think about it.. the more I'm inclined to give it a try! I mean, cream and cranberry sauce actually go well together. So why not eggs and milk??? haha! (I know, you're shaking your head in disgusted disbelief, right?)

Below that is Cranberry Shake - "a delicious between-meal beverage" that children love! Hmm...
Excuse my thumb...

I like the picture of this little girl. And the recipe for Cranberry Molasses Cookies where you press a cube of the jelled cranberry sauce into the middle of each cookie. Interesting!

Cranberry Frappe is a maybe with the cranberry juice cocktail and vanilla ice cream. I can see it. 
What I truly love the most, is this recipe for Cranberry Gingerbread. You make the gingerbread... but THEN you fold cubes of the Jellied Cranberry Sauce into the batter and then bake it, "like you would raisins!" Of course! haha! My brain just says "Wha-??" and "Why?" and "That is so bizarre, but I want to try it!" Who would think to do something like that? haha! Man, this stuff is so fun. I can't get enough of it.

I hope you enjoyed these fun 1941 cranberry recipes. I dare you to try one! ;-) Which one would you consider?

P.S. I didn't even bother posting the Fish Salad Ring recipe - jellied cranberry sauce with shredded cabbage in a ring with flaked fish and mayo in the center. Just, no, people. NO.

Friday, October 21, 2016

Day 21: Apple Cider Tang

I've only got 10 days left in the series, and I still have a lot of fun things to share! Today, I'm posting about an interesting Jell-O ad from the November 1942 edition of the Ladies Home Journal. It features Kate Smith, a famous singer from that time, who did a lot of food endorsements. I have a breakfast cookbook that features Ms. Smith and Post products like Shredded Wheat and Grape Nuts.


I got a close-up shot so you can read the text, because these ads are just so entertaining to read!

There are quite a few really cool things about this ad, so let's get going!

First, the name for this recipe, Apple Cider Tang, is just fun. Right away it makes me want to eat it. Second, it calls for lemon or cola flavored Jell-O. Yep, you read that right. Cola! The ad states that "Cola is Jell-O's newest flavor - and it has all the snap and tang you love!" Sadly, though, it's not available on the West Coast. haha!

Man, cola flavor. What have we been missing? Seriously, people, the Jell-O company has been holding back on us!

Anyway, I really can't even begin to imagine what cola or lemon mixed with apple cider would taste like, but this Jell-O mold looks promising with only apples in it. I mean, it's a pretty simple recipe and the ingredients don't sound gross like so many of those gelatin molds do from the 1940s. Apple cider in Jell-O actually sounds pretty awesome. Maybe I could use plain gelatin and use cola as the liquid... I think that might work! I really have to try this one. It is just too awesome not to. (And notice it says sweet cider, not hard cider. haha!)

Here's the recipe with a cute picture:

Apple Cider Tang
Ladies Home Journal, November 1942
 Wait! Hold it! I just did a search on Jell-O flavors and found this blog with a list and cola is on it along with a lot of other interesting ones. But then I went to Jell-O's website and cola is not one of their current flavors. Even Wikipedia says the cola flavor has been discontinued. Oh well! Either I improvise or just stick with boring ol' lemon. I'll get back to you on this!

Thursday, October 20, 2016

Day 20: Cranberry Mince Meat

Today's post for Day 20 in my series "A Month of Autumn Wartime Recipes & Food" is exciting! I came across this recipe for Cranberry Mince Meat in my Alice Bradley Menu-Cook-Book, ca. 1944.

I really like mincemeat, especially around Christmas time. I've only ever had the version without meat and from a jar. It's so sad! I really need to make my own one of these days. I guess it's just hard finding all the candied fruits without any crazy dyes or high fructose corn syrup and stuff in them.

Anyway, when I saw this recipe, I was intrigued, because I've never seen a variation that used cranberries! This version is also interesting, because it doesn't call for any fat like suet (which is kidney fat and not the same as lard), and none of the fruit is candied. It doesn't look like you cook the whole thing either, just the cranberries. Odd! It reminds me almost of a relish. The seeded raisins would give it an interesting crunch too!

This is definitely worth a try, I think, and it's a very different alternative to regular cranberry sauce. I wonder what you're supposed to do with it, though. Eat is as a side or use it as a garnish? Make it into little tarts like you can with regular mincemeat? I guess it's up to you!

Cranberry Mince Meat
Alice Bradley Menu-Cook-Book, ca. 1944

Wednesday, October 19, 2016

Day 19: Skillet Apple Cake

For Day 19, I'm posting the full Crisco ad from the November 1944 issue of Ladies Home Journal. Back on Day 12, I posted about the Fried Stuffed Eggplant, and now I wanted to feature the Skillet Apple Cake. Doesn't Skillet Apple Cake sound super yummy?

Crisco Ad
Ladies Home Journal, November 1944
1940s ads like to talk - a lot. They offer full explanations about why their product is the best. It's a very different tack than the advertising used today, but I can tell you that it's still pretty effective. If anything, many of the ads are endearing and humorous, besides just being downright cool with 1940s vintage. I loved the little illustration showing the woman carrying in the apple harvest with autumn leaves blowing in the air. Apples picked in October and November are the best!


And now for the recipe! The cake looks a little like pineapple upside-down cake, which it is essentially, the only difference being the fruit. I'm sure it's a very tasty variation, and one that is perfect to try for autumn! (If you do try it, be sure to use a cast iron or other oven-proof skillet!)


Tuesday, October 18, 2016

Day 18: Pumpkin Chiffon Pie

Today's post features a Knox Gelatine ad from the November 1942 issue of Ladies Home Journal.

'Tis the season for pumpkin pie, and a Pumpkin Chiffon Pie sounds delicious! I know I've heard of a pumpkin chiffon pie before, but what struck me about this recipe is that you cook the filling like a proper custard. I've never used a recipe that required me to cook my pumpkin pie filling on the stove, but think of the energy it saves - an important factor during the war. And once you cook it over the stove-top, you pour it into your baked pie crust and chill it. Very interesting! I can only imagine what a chiffon-y pumpkin filling would taste like, and I'd be willing to try this one!

Pumpkin Chiffon Pie
Ladies Home Journal, November 1942

Here's a close-up from the ad about how to cut butter bills - by mixing your "good" butter with milk, water, and Knox Gelatine to double your amount of butter. I've tried this recipe before. It really does double your butter, but it also gives it an... interesting texture. But in wartime, stretching that butter ration was important!

Here's the little blurb about the pie. Yum!

 And, finally, the recipe! Notice, they suggest other options for sugar, because using 1 cup is a lot!

What do you think? Would you try this one?